Google Advertising

  • Google Branded search
    Branded keywords contain the exact names of a brand or product. “Apple phone” or “iPhone,” for example, are branded keywords for Apple.CPCs for branded search generally will be lower than for any o...
  • Search ads
    Consumers generally use search engines—unlike social media—with a specific intent in mind: to search for answers, get solutions to their problems, or find specific products or services. This makes Google a powerful marketing channel...
  • Google Display Network
    The Google Display Network reaches 90% of all internet users around the world and consists of ad space on more than 2...
  • YouTube ads
    Google Ads platform also to advertise on YouTube, which is owned by Google. Technically, YouTube is just one site in the Google Display Network but, measured on its own,it is the third most-visited...
  • Google Ads terms and Concepts
    Paid marketing—Google Ads in particular—comes with its own vocabulary of terms and concepts. Here’s a glossary you can reference if you encounter a term you’re unsure of: Paid marketing terms to learn...
  • Terms and concepts used in Google Ads
    Campaign: A campaign contains a single advertising objective, such as traffic or conversions, for one or more ad groups. Budgeting is done at the campaign level and if you expect certain things within a ca...