Google Ads Campaigns

  • Branded Search
    Goal: Capturing searchers actively looking for your brand by name. Relevance to the audience: High. (They’re searching for you....
  • Non-branded search (Generic Search)
    Goal: Generating qualified intent-based traffic, and possibly new customers, by advertising to people who may buy your products but aren’t necessarily familiar with your brand. Rele...
  • Non-branded search (niche)
    Goal: Acquiring new customers from niche audiences that match up with your niche products. Relevance to the audience: Medium to high. (The more niche the audien...
  • Competitor Search
    Goal: Acquiring new customers who might not know your brand or product by getting your brand in front of shoppers searching for your competitors. Relevance to the audience: ...
  • Google Shopping (branded)
    Goal: Capturing searchers who are specifically shopping for your products/product categories using your branded keywords. Relevance to the audience: High. (They...
  • Google Shopping (Non-Branded)
    Goal: Capturing searchers looking specifically for the types of products you sell but not necessarily your branded products by name. Relevance to audience: Low ...
  • Re targeting (text, banner, video)
    Goal: Advertising specifically to potential buyers who have previously visited your site, browsed a specific category page, added items to their cart, or already made a purchase. Relevanc...
  • Display ads (topics and interests)
    Goal: Increasing awareness around your product or service by advertising on sites in the Google Display Network that relate to a specific topic or interest category. Relevance to audience...
  • Google Display Ads
    Goal: Driving increased awareness around your product or service, and potentially driving sales, by displaying your ads on webpages in the Display Network that contain a specific theme based on a grouping ...